Aria Resort & Casino | In Partnership w/ The Light Group & MGM Resorts International
city. Las Vegas
" Alibi Cocktail Lounge was my first opportunity to be a part of the opening team for an Eight figure build-out on the Las Vegas Strip. My role for the Alibi build-out was to create a go to market strategy along with providing the added experience drivers and creative niches that a venue that resides on the strip must have in order to stand out. My creative process was born while working on the branding of Alibi. The social media rollout was such a huge success that the brand adopted our initial branding campaign, "My Vegas Alibi" and have used it for the last 8 years."